about us
We make healthy cooking fun for children!
Our Story
LIFT Enrichment was founded in 2010 to teach kids the essential skill of cooking and promote healthy eating. While studying abroad in Italy, our founder, Eric Horwitz, discovered his passion for cooking. Later, while working with children at an after-school program, he found his true calling combining his love for cooking with teaching kids.
Eric became the director of an after-school studio in Pacific Palisades, where he taught diverse subjects and worked closely with parents. Seeing the need for more accessible programs, he realized enrichment classes could be taught directly at schools. That’s how LIFT Enrichment was born.
What began as a small cooking program quickly grew. By 2014, LIFT Enrichment was teaching at over 50 schools. Today, we reach 17,000 students weekly at more than 250 schools across California, New York, and Texas.
We believe it’s essential to teach kids how to cook—it’s a skill they’ll use every day. Some school lessons may fade over time, but knowing how to cook is a skill they’ll rely on throughout their lives.
Our workshops combine hands-on learning with lessons about culture, nutrition, and practical cooking skills. It’s an exciting, engaging experience that leaves kids inspired, confident, and ready to cook at home.
Core Values
WIN-WIN
Each partnership between our students, staff, and school clients is built on the principle of creating a win for everyone involved. Anything less, and we don’t move forward.
FOLLOW THE PROCESS
We are passionate about processes! Everything we do follows proven instructions refined through time and experience. Our internal team and chef teachers follow these processes to guarantee exceptional service and seamless operations.
GET IT DONE
We always get it done—no matter what. Our chef teachers know how to complete every workshop, no matter the challenge. This mindset is shared across our entire team—we face every obstacle head-on and stay focused on delivering results.
BRING THE FUN
At the end of the day, we’re teaching cooking to students, and we LOVE bringing joy to their lives. Teaching is a rewarding experience, and we embrace this value to ensure that our workdays are filled with fun and good times.
Meet the Team
Eric
Founder
Eric is originally from Ventura, California, and currently resides in Dubai. Eric loves cooking, lifting weights, playing padel, and volunteering with Entrepreneurs’ Organization to support fellow entrepreneurs.
Slava
President
Originally from Kyiv, Ukraine, Slava currently lives in Warsaw. Slava oversees the company and works closely with the leadership team to ensure smooth operations and continuous growth. She is passionate about travel and professional development.
Alex
Program Director
Alex is originally from California and is currently based in El Salvador. He works with school districts to bring culinary workshops to Title I schools. He enjoys spending time with his family, surfing, and exploring local cuisine.
Noelle
HR Director
Originally from St. Louis, Noelle is currently residing in southern Mexico. Noelle has extensive experience in education and oversees the hiring, training, and management of the instructor team. She loves traveling, exploring new cities, and trying local restaurants.
Emily
Operations Manager
Based in Dominica, Emily leads the operations team, handling logistics, scheduling, and client services. She enjoys beach days, camping, and baking bread with her daughters.